โ† All Use Cases
๐Ÿ’ณ Payment Intelligence

Detect merchant churn before volume disappears from your ledger

PhyloAI connects transaction feeds, settlement records, support tickets, MCA/GST filings and merchant CRM data into one ontology โ€” delivering churn risk alerts, anomaly detection, revenue leakage flags and retention actions inside your PSP platform.

Merchant Intelligence โ€” Live
Churn Risk ยท MID-4821
Volume declining 28% โ€” 3 merchants flagged
Settlement drop ยท Support tickets up ยท Competitor PSP onboarding detected
Revenue Leakage ยท Fee Exception
โ‚น4.2L MDR waiver not approved โ€” 12 merchants
Fee schedule mismatch ยท Settlement reconciliation gap
โ‚น18.6L
Revenue at Risk
โˆ’28%
Volume Decline
47
Alerts Today
Problem Data Sources Ontology Forecasting Solutions Continuous Learning
The Problem

Merchant reviews happen quarterly. Churn signals appear weekly โ€” in transaction data you already have.

Relationship managers rely on merchant self-reports. PhyloAI reads what merchants don't flag โ€” volume deceleration, settlement anomalies, support escalations and competitor PSP onboarding that precede account closure.

Without continuous intelligence
  • Merchant churn detected only after volume drops off the ledger
  • Transaction anomalies buried in millions of daily authorisations
  • Revenue leakage from fee exceptions discovered at month-end reconciliation
  • Support ticket patterns never linked to merchant health scores
  • Retention outreach happens after the merchant has already switched PSPs
With PhyloAI payment intelligence
  • Churn risk flagged when volume decline crosses ontology thresholds โ€” weeks early
  • Transaction anomalies surfaced with merchant context and severity ranking
  • Fee exception and MDR leakage detected at settlement, not reconciliation
  • Support ticket velocity woven into merchant health KPIs automatically
  • Retention actions assigned to relationship managers before volume hits zero
01

Merchant churn detected late

By the time volume drops appear in monthly reports, merchants have often already onboarded with a competitor PSP. Early signals live in daily transaction and settlement data.

02

Transaction anomalies buried

Authorisation spikes, refund clusters and settlement mismatches are invisible at scale. Without ontology-driven rules, anomalies are found only during fraud investigations.

03

Revenue leakage from fee exceptions

MDR waivers, promotional pricing and custom fee schedules create silent revenue gaps. Exceptions approved in CRM rarely match what settlement actually collects.

Data Sources

Connect data across every signal that matters to your merchant book

Most connectors are custom-built. PhyloAI maps your merchant ontology first, then connects the sensors that feed it.

๐Ÿ’ณ Transaction Feeds ๐Ÿฆ Settlement Records ๐ŸŽซ Support Tickets ๐Ÿ’ฐ MCA / GST ๐Ÿ“‡ Merchant CRM ๐Ÿ”„ Competitor PSP Activity ๐Ÿค– Custom APIs
๐Ÿ’ณ

Transaction Feeds

Authorisation volume, ticket size, refund rates and decline patterns โ€” monitored per merchant and segment.

๐Ÿฆ

Settlement Records

Settlement timing, reconciliation gaps and MDR collection mismatches surfaced at T+1, not month-end.

๐ŸŽซ

Support Tickets

Escalation velocity, chargeback disputes and onboarding friction โ€” early churn indicators before volume drops.

๐Ÿ’ฐ

MCA / GST Filings

Regulatory filings, business status changes and compliance gaps that signal merchant distress or pivot.

Merchant Volume Index โ€” At-Risk Segment
Week 1Week 2Week 3Week 4Week 5
Revenue at Risk
โ‚น18.6L
3 merchants ยท 28% volume decline
Churn Confidence
High
Transactions ยท Settlement ยท Support ยท CRM
Merchant Ontology

Your retention playbook, encoded โ€” not generic fraud rules

PhyloAI builds a merchant-specific ontology: which KPIs matter per segment, what thresholds trigger churn alerts, how signals combine into risk scores, and who owns each retention action.

๐Ÿช

Merchant

MID, segment, MDR tier, tenure

๐Ÿ“Š

Health KPIs

Volume, ticket size, refunds, settlement

โšก

Churn Rules

Thresholds, combinations, weights

๐ŸŽฏ

Risk Score

Converging signal confidence

โœ…

Retention Action

RM outreach, fee review, escalation

Rule exampleIf volume drops >20% over 14 days AND support tickets increase >2ร— โ†’ High churn risk
KPI exampleGMV trend, settlement timeliness, MDR realisation rate, refund ratio
Action exampleAssign to Relationship Manager โ†’ Offer retention pricing โ†’ Track outcome at 30 days
Forecasting & Scenarios

Model churn probability and retention outcomes before you act

Ask what happens if at-risk merchants continue current trajectory โ€” or if you intervene now. Scenarios grounded in live transaction and settlement data, not static cohort spreadsheets.

Churn Probability โ€” 3 At-Risk Merchants (3 scenarios)
Now+2wk+4wk+6wk+8wk
Baseline

No intervention โ€” current volume trajectory

3 merchants projected to churn within 6 weeks. Combined revenue loss: โ‚น18.6L/month based on current GMV decline rate.

Retention

RM outreach + MDR review this week

Churn probability drops 40โ€“55% if retention pricing offered within 7 days. Recovers an estimated โ‚น11.2L/month in at-risk GMV.

Competitive

Competitor PSP onboarding detected

2 of 3 merchants show dual-routing patterns. Recommend immediate executive escalation and custom fee proposal.

Solutions

From transaction signal to retention action โ€” in one system

1

Detect

Transaction and settlement signals monitored continuously

2

Reason

Ontology explains why signals matter per merchant

3

Forecast

Churn scenarios model retention outcomes

4

Act

Retention actions assigned to relationship owners

5

Learn

Outcomes refine future churn rules

๐Ÿ“Š

Merchant Health Monitoring

Continuous health scores per merchant โ€” volume trends, settlement reliability, support friction and CRM engagement woven into one view.

See health dashboard โ†’
๐Ÿ”

Transaction Anomaly Detection

Authorisation spikes, refund clusters and settlement mismatches flagged with merchant context โ€” ranked by severity and revenue impact in โ‚น.

See anomaly examples โ†’
๐Ÿ’ธ

Revenue Leakage

MDR waivers, fee exceptions and promotional pricing gaps detected at settlement. Reconciliation mismatches surfaced before month-end close.

See leakage alerts โ†’
๐Ÿ“ฑ

Embedded Dashboard Intelligence

Churn alerts, merchant Q&A and retention recommendations embedded directly inside your PSP platform โ€” no separate BI tool required.

See embedded view โ†’
Merchant Alert
Detected this morning ยท 3 merchants
Volume declining 28% โ€” churn risk across 3 merchants
Transaction Feed + Settlement + Support ยท 4 converging signals
Merchants
MID-4821 (โ‚น8.4L GMV/mo), MID-7193 (โ‚น6.1L GMV/mo), MID-3308 (โ‚น4.1L GMV/mo) โ€” combined volume down 28% over 21 days.
Signals
Settlement amounts declining. Support tickets up 3ร— on chargeback queries. Competitor PSP onboarding detected for 2 merchants. CRM shows no recent RM contact.
Recommended Action
Assign to Relationship Manager immediately. Offer retention MDR review within 48 hours. Escalate MID-7193 to Key Accounts โ€” competitor dual-routing confirmed.
Assigned To
๐Ÿ’ผ
Relationship Manager
Merchant retention
Revenue at Risk
โ‚น18.6L/mo
๐Ÿงฌ

Every retention outcome feeds back into your merchant ontology โ€” churn models get sharper with each intervention cycle.

Continuous Learning

Intelligence that improves with every retention cycle

1

Churn signal detected & action taken

Relationship manager reaches out to 3 at-risk merchants based on volume decline alerts. Retention offer logged in PhyloAI.

2

Retention outcome tracked at 30 days

Did volume stabilise? Did the merchant stay? Was the churn prediction accurate? Outcome data captured automatically from transaction feeds.

3

Churn model rules refined

Signal weights, volume thresholds and combination rules updated based on which interventions actually prevented churn vs. false positives.

4

Better predictions next quarter

Each cycle makes churn scoring more accurate for your specific merchant segments, MDR tiers and competitive landscape.

Build your merchant intelligence layer

Tell us about your merchant book. We'll map your ontology and show exactly which signals PhyloAI would monitor across your PSP platform.