โ† Clients & Deployments
Case Study ยท Hospitality ยท QSR

OvenFresh โ€” Multi-Brand QSR Network

How a โ‚น50 Cr multi-brand QSR parent company identified 2.4% network-wide margin improvement โ€” โ‚น1.2 Cr annual gain potential โ€” through cross-outlet food cost intelligence and delivery channel analysis.

2.4%
Margin Improvement
โ‚น1.2 Cr
Annual Gain Potential
80+
Locations Monitored

The Challenge

OvenFresh operates 7 brands across 80+ locations. Each brand had its own POS setup, delivery commission structures and food cost targets โ€” but leadership lacked a unified intelligence layer to compare performance or detect margin leaks early.

  • Food cost varied from 28% to 40% across brands with no root-cause visibility
  • Delivery commission drift on Zomato and Swiggy eroding channel margin silently
  • Weekly reports compiled manually โ€” problems discovered at month-end
  • No cross-brand benchmarking or cluster norm comparisons
  • Ops teams reacting after margin had already leaked

The Solution

1. Multi-Brand Ontology

PhyloAI built a brand-specific ontology encoding food cost KPIs, margin thresholds and channel splits per outlet โ€” connecting PetPooja, Tally, inventory and aggregator data into one continuous layer.

2. Food Cost & Margin Agents

Food Cost Agent and Margin Agent monitored procurement spikes, recipe drift and void patterns โ€” assigning specific actions to cluster ops heads with outcome verification.

3. Delivery Channel Intelligence

Zomato and Swiggy commission benchmarking against cluster norms. Discount governance, rating monitoring and channel margin impact quantified in โ‚น per outlet.

4. Cross-Outlet Benchmarking

Daily comparison of food cost, revenue per cover and labour efficiency โ€” with outlier explanations, not just rankings.

The Results

2.4%

Network Margin Improvement

Identified across the portfolio through continuous monitoring

โ‚น1.2 Cr

Annual Gain Potential

From food cost and delivery commission recovery actions

4%

Food Cost Reduction

Top-performing brand cluster within 3 months of deployment

3 mo

Time to First Actions

From ontology mapping to assigned outlet interventions

"On a โ‚น1,000 Cr network, even 1% margin recovery is โ‚น10 Cr to EBITDA. PhyloAI finds those leaks continuously โ€” we finally see which outlets need intervention today, not at the quarterly review."

โ€” COO, Multi-Brand QSR Group

See margin recovery across your network

PhyloAI connects to your existing POS and finance stack โ€” no replacement required.